Shoco, Inc. was started in 1957 as a marine distributor for boats and rv’s in the Carolina’s by the Speed and Louise Short. In 1971, Dale Short took over
the sales management of the company, and became the company president in 1986. He
still leads the company.
Boat distribution was a common practice from the 50’s into
the late 80’s. Shoco continued to distribute boats made by Godfrey Marine until 2005; when, the relationship became one as a manufacturer’s representative. The relation-
ship with Godfrey Marine dates back to 1969. Shoco was the oldest, and last major line boat distributor in the US, which is a tribute to their commitment to dealer relations, and customer service.
Over the years Shoco has distributed boats, boat trailers, marine
and rv accessories, trailers, marine lakeshore equipment, all types of rv’s, and various other products.
Today they are a leading distributor in the US of Boat Trailers, Boat Docks, Boat/PWC Hoists and Lifts, Pedal Boats, Kayaks, Canoes, small boats and water toys; and, one of the most respected manufacturer‘s representative firms in the marine industry.